Who I Am

I'm a multi-disciplinarian, innovative, forward thinking professional who operates at the intersection of talent sourcing and recruitment technologies (HR Tech). I am one of the leading voices in the international sourcing community and I was fortunate to keynotes in conferences around Europe and Asia. 

I co-lead the Israeli HR Tech founder's community, co-founded HRTechnation.com, mentor at Israel's first HR Tech accelerator (AKT), and Castling-Vet, Israel's vet officers exponential Innovation program and from time to time I am invited to judge in HR Tech startup competitions and hackathons.

I am very passionate about the future of recruitment and work and am motivated by raising awareness to the upcoming changes in the industry.

I pride myself to have an authentic, bold, rebellious and innovative voice :-)

I deliver corporate in-house workshops, both in Israel and overseas. The workshops are tailored to the needs of each company. I also deliver local public workshops and remote workshops to global teams. I teach Sourcing (not just LinkedIn!). I am also active in HR Tech's first accelerator (founded by AKT), I judge international competitions and speak at different innovation courses. I am also on several lists of opinion leaders to watch in 2019 and 2020.

Being a professional sourcer means having a very specific mindset, which is something I emphasize in my workshops. Sourcing is more than LinkedIn. Real, professional sourcing finds potential candidates all over the web and uses tools to make the search a productive one.

Professional sourcing is not a free ticket into the recruiting world. It is a professional discipline that combines several fields of knowledge - information, psychology, sales and marketing. Professional sourcers are a little of everything, and are, most importantly, curious.


To be done properly it also requires a budget.

The sourcing and recruiting fields are also undergoing an automation revolution (about 80% is already automated) and anyone who does not join the revolution and use the technology will find themselves left behind. I teach companies how to stay relevant. I founded the Facebook group "The Art of Sourcing and Recruitment" and manage it together with Tchiya Alona Alter.

I also introduced and organized international brands to Israel, such as TRU TLV and HRTechTank Demo Day. I Recently also introduced the SOSUMED International Sourcing Conference, in collaboration with PerfectaHR.

I am often driven by a desire to share information and raise awareness to the changes coming our way. What I have to say is original, direct, uncompromising and in many cases before its time. This has helped me become an expert among international opinion leaders in sourcing and HR tech.

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