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Work Tech

I speak / keynote on this topic at conferences in Israel and overseas, I am a mentor in AKT Israel’s first HR tech accelerator, judge in international HR Tech startup competitions (Unleash, SmartRecruiters, HR Tech Alliances  and of Hackathons in the field.My latest crush is VR, definitely promoting togetherness  in remote work.


In the past three years, tens of thousands of apps have burst onto the international scene with the initial purpose of upgrading the capabilities of recruiting and HR managers, automating the process and releasing managers from the many mundane actions involved in daily operations, freeing them from the need to go through boring, repetitive actions and allowing them to invest more time in building company strategy.

Today, three years later, it is clear that they have also brought immediate added value in some areas:

1. Advanced sourcing - advanced technology-based tools, filtering potential candidates in the early stages

2. Candidate experience - upgrading all recruitment processes, automation, integration of advanced and smart technologies, advanced recruitment systems, chatbots and more

3. Employee experiences - empowerment, employee retention, continuous learning, diversity and inclusion, prevention of workplace bullying, People Analytics and more

Despite the great importance of these apps, the number of HR people who have begun using them on a regular basis is still very low (globally) for many reasons:


I started learning and following up on HR technology (now Work Tech) back in 2017, when it became clear to me, that my role as a talent sourcer, is on its way to become fully automated and that I should prepare myself for my next role...
I also found HR Tech fascinating and so together with Asaf Paz, we launched, where I air my opinions ( which many times may be bold and unconventional), as well as I interview HR Tech founders and share news and innovation.

My online presence as well as my many speaking engagements promoted me as one of the forward thought leaders in the HR Tech industry in Israel but also in the international arena.

I was chosen as top HR Tech influencers to follow in 2019 and 2020.

I mediate the WhatsApp HR Tech founders’ group in Israel and try to promote them both in Israel and around the world.

Work Tech talk meeting
Work Tech
HR people

HR people are not technology inclined (generally speaking) and most shy away from technology, lack of clarity on the scope of their roles after integrating technologies, no clear data on the ROI of these apps, unknown risk levels of bias in advanced technologies and more.

The many changes in the workplace are influenced and made possible by the introduction of these technologies and apps. Although many HR managers do not link these trends to the availability of HR Tech solutions.

AI might be very limited in its capabilities, as of now, but the exponential growth of technologies and the convergence of many of them is advancing its capabilities in a very fast pace.

And of course, data, data, data. Recruitment and HR need data and HR Tech platforms are providing just that.

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